Traditional value ladders are a bad idea. If you’re not familiar with the term, value ladders involve selling prospects on low-value services first, in hopes of building a relationship to sell higher-value, more profitable products/services later.
Many businesses invest a lot of money in marketing to get people into their store and find out that the person just wants something cheap.
Marketing Low-Value Services or Products Rarely Earns You an ROI
Investing a lot in marketing in hopes that you will be able to sell higher value services later isn’t always the best idea. Often, the math doesn’t work out and you end up losing money on your marketing campaigns. It’s better to lead with your high-ticket services and target prospects who can afford those services.
Marketing Low-Value Services Attracts the Wrong People
By using a low-value service marketing strategy, you’re often getting prospects who just want the low-value service and can’t afford anything else. So they pay for it, but then aren’t really a good fit for the services where you really make money. You’re then left footing the bill for all the marketing you did to get low-value client in the door. You may break-even if you’re lucky, but in most cases, you will lose money.
Marketing Low-Value Services Wastes Your Time and Money
Traditional value ladders are designed to sell low value services first, so that eventually, you can get the person to buy some type of high value service from your company. In the end it’s a giant waste of time and money. You could just lead with your high-value service out of the gate and get an ROI on your marketing dollars almost immediately.
So… What Should You Do?
Rather than focusing on your lowest value service, why not focus instead on your highest-value product or service?
By building an offer around a product or service that is higher ticket (where you make $2,000+ per sale/deal), you can easily market to people with lots of flexibility. How much are you willing to spend to make $2,000+ $100? $200? More? The point is, you can get the math to workout so you earn an ROI in month one.
The sales process and effort is also similar with lower-ticket vs. higher-ticket items. So why not just spend your time selling things that make you more money?
How do you Implement such a system?
Contact me for a free discovery call where we will take a look at your business, offers, and where you make the most money. We are then able to create and install an A.I. opportunity pipeline that delivers in-market buyers for your highest value services directly to you.
I’m able to help you figure out if it’s a good fit because my number one goal is to earn you an ROI in month one!
