It’s no secret that generating leads is a vital part of any business. Successful companies invest in lead generation tactics to bring high-quality leads into their pipeline. Lead generation can be done in many ways, but some are more effective than others.
In this blog post, we will cover a variety of methods people use to generate new business and then discuss the best strategy you can implement. By implementing the right strategy, you’ll undoubtedly see an increase in your revenue and reach your goals faster!
Why Lead Gen Is So Important
Customers and cashflow are the lifeline to any business. Lead gen is the process of generating potential clients for your company. It’s vital because it provides a consistent stream of potential customers that can be converted to customers and ultimately become cashflow in your business.
Without it, your business is dead. We all need a way to get new clients. It’s important to have an effective process in place when generating clients, namely: A fantastic offer, a good sales process, and a way to get in front of the ideal customer.
Traditional Lead Gen Methods
Traditional advertising and lead gen methods include things like direct mail, billboards, radio ads, tv ads, etc. And while these methods are effective for certain industries and businesses, they introduce a lot of media waste to people who aren’t your potential clients.
They can also be very expensive, pricing out a lot of business owners from using these methods. This creates a lot of unpredictability in your pipeline because they can’t be as tightly targeted.
However, thanks to modern technology, There are many newer methods that allow you to be precisely targeted in who you bring in as a customer to your business. This helps you get a much better and more predictable ROI on your marketing spend.
Modern Lead Gen Methods
There are many new lead gen strategies that have emerged with the use of AI and big data, and of course the internet. New approaches include things like text messages, emails, websites, blogs, social media, funnels, and ads targeted directly to your ideal prospect using Facebook, Google or other ad networks.
But which do you choose and how do you implement a good lead gen system in your business? A lot of times, you just want to focus on closing deals and serving your clients so it’s best to hire an expert that can understand your business, and implement the right methods to bring you targeted, qualified, high-value leads.
The main thing we do is help create an AI Growth Pipeline in your business. It’s one of the most effective ways to spend your marketing dollars. We use Big Data, and AI to bring you qualified, high quality leads consistently and effectively. We do this by using big data to target in-market buyers who are looking for your services right now.
Once set up, you can simply focus on meeting with prospects and closing a deal. This works across a variety of industries with higher value offers including: HVAC, Roofing, Plumbing, Contractors/Remodeling, Mortgage, Real Estate, Insurance, Dentists, Med Spas, Chiropractors, Personal Injury Attorneys, Immigration Attorneys, etc.
We take the mystery and tech side out of the process and just focus on getting you a result. There’s no need to get caught in the weeds with the thousands of marketing strategies and tools out there all vying for your attention.
So What Next?
Marketing doesn’t have to be hard or confusing. In fact, the simpler, the better. If you’re ready to implement such a system in your business, schedule a free discovery call with Jeff.
He’ll learn about your business, and then go to work building you a custom pipeline of your highest value clients using AI, big data, automation, and follow-up to take the pain out of getting new clients.
Schedule a free call here >>>
