It's no secret that generating leads is a vital part of any business. Successful companies invest in lead generation tactics to bring high-quality leads into their pipeline. Lead generation can be done in many ways,…
Businesses are quickly realizing the importance of Artificial Intelligence (AI) for modern marketing. AI is a simulation of human intelligence processes by a machine and is driven by machine learning. Artificial intelligence has the ability…
Traditional value ladders are a bad idea. If you're not familiar with the term, value ladders involve selling prospects on low-value services first, in hopes of building a relationship to sell higher-value, more profitable products/services…
Cold Calling is the worst part of sales. Cold calling, or phone prospecting, is a time consuming and unpleasant way to reach potential customers. Cold callers are often ignored, hung up on, or even verbally…